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I met  an acquaintance the other day in a department store. I was surprised to see that he was working in there. The last time I  saw  him he had set up his own business which was going so well that only a few months in he had bought himself a Porsche. Things had not continued so well though and he had to sell his car, fold the business and was now doing the first job that he could find. He said he had got carried away with his early success and starting spending too much money.

So what is  the relationship between delayed gratification and success? This fascinating and amusing experiment says it all. Entrepreneurs, sales people and bankers take note!

Sally

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