Is it hard to stand out in your industry sector?

Do you struggle to understand how to appeal to top candidates in different countries and functional areas?

Do you really understand how you are different from/better than your competitors?

Have you been told by candidates that it is hard to know the difference between one company and another in the same sector?

Leading organisations are tackling questions like these by developing a clear and differentiated Employee Value Proposition (EVP).

An EVP that will articulate clearly what is the unique appeal of working for you, how are you different and why would great people want to work with you and stay with you.

Of course nobody’s perfect and all organisations have their flaws. Developing your EVP will tell you which flaws people care about (and therefore you should fix) and which don’t matter that much.

An EVP is different from an Employer Brand which is the ‘wrapper’ or the badging. An EVP makes sure that what’s on the inside is as good as what the wrapper promises. Pretty important in these increasingly competitive times. In fact Dave Ulrich, the HR guru reckons that developing an EVP should be the number one HR priority.

We tend to agree. And we can help you do it with  our own structured methodology. Give us a call to find out more.

Still not convinced? Click here for the hard benefits and evidence of having a differentiated EVP

We can can create your EVP using our rigorous methodology

We create EVPs that differentiate you from your competitors. How do we do that? We use our unique methodology to understand what is important to your people and potential recruits. We identify what works well and what you need to change and we test the resultant EVP against the groups of employees that are important to you.

Give us a call on +44(0) 20 7127 4741 for an informal chat about how we could help you