We continue to consult with many clients, including some well known financial services groups, developing  generational diversity strategies which enable them to get the bets from all generations. Why are they working on this right now?  The reasons they give include:

• Getting better consumer insight and product innovation
• Cost saving - adopting new world of work practices which saves on facilities cost
• Communicating better with key audiences - usually Gen Y and Z
• Attract, engage and retain the talent you need, whatever their generation
• Gain competitive advantage through the networked economy
• Improve knowledge management
• Improve cross generational team working

In one particular case, we have surveyed and interviewed  staff across Europe, and armed with that insight, have developed and tested an overarching generational diversity strategy to release potential improvements in collaboration and team work, as well as ensuring  they have the best possible Gen Y consumer insight.

We have developed tools and processes to quickly assess the areas you need to focus on to create a generational diversity strategy.  We can then guide you as you test and evaluate the strategy and implement initiatives to deliver it.

If you want to explore how a coherent Generational Diversity Strategy in your business can give you distinct competitive advantage, contact Simon Walker on +44(0)20 7127 4741