Generation Y for Rookies – Book of the month

British Airways in-flight magazine ‘BA Business Life’  reviews Sally’s book and gives it 8/10

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Most junior doctors are from Generation Y (aged up to 28 years). Research (by talentsmoothie) on what “Gen Y” want from the workplace, from a 26 question survey of 2521 respondents, is shown in figure 1. 4 This suggests that Gen Y think differently to Generation X (aged up to 42 years) and the baby boomers (aged up to 62 years) about work, learning, and relationships. Up to 80% of Gen Y who were surveyed said that a good induction was important when starting a new job. Induction was considered more important than earning lots of money or fast promotion.

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Born supremacy

by Amy Duff

For years, employers have been told to build organisations that meet the demands of generation Y. Has the rise in youth unemployment shifted the balance of power?

Alistair Darling’s forecast of a British recovery by the end of this year may have offered him and his neighbour a small glimmer of hope. But when the Office for National Statistics (ONS) released its last set of unemployment figures, it provided a grim reminder of how the recession has been affecting the UK. With just over 2.4 million people unemployed, the jobless rate was 7.8 per cent. And while it’s true that all workers-veterans, baby boomers, generation X and generation Y-are finding the environment tough, it’s young people who are taking a particularly painful hit.

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‘Generation Y runs into Reality’

Generation Y has had to grow up fast. With their career options shrinking, the bright young graduates who a few years ago burst on to the jobs market with their technological nous and demands for more flexible working, have taken a recession-shaped reality check.

They are also becoming disillusioned with work. A survey of 24,500 graduates by Graduate Prospects and the Association of Graduate Recruiters found that one in three felt let down by their employers, with their opinions ignored and their passion for innovation stifled.

According to Dr Carina Paine Schofield, a research fellow at Ashridge Business School, many Generation Y graduates are poorly prepared for the commercial world.
“Gen Y require continuous support,” she says. “That outwardly confident young person actually wants guidance and the annual performance review is not enough. Ongoing critique and feedback is essential.”

Read the full article at timesonline here

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