Born supremacy

by Amy Duff

For years, employers have been told to build organisations that meet the demands of generation Y. Has the rise in youth unemployment shifted the balance of power?

Alistair Darling’s forecast of a British recovery by the end of this year may have offered him and his neighbour a small glimmer of hope. But when the Office for National Statistics (ONS) released its last set of unemployment figures, it provided a grim reminder of how the recession has been affecting the UK. With just over 2.4 million people unemployed, the jobless rate was 7.8 per cent. And while it’s true that all workers-veterans, baby boomers, generation X and generation Y-are finding the environment tough, it’s young people who are taking a particularly painful hit.

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