by admin on February 13, 2010
Most junior doctors are from Generation Y (aged up to 28 years). Research (by talentsmoothie) on what “Gen Y” want from the workplace, from a 26 question survey of 2521 respondents, is shown in figure 1. 4 This suggests that Gen Y think differently to Generation X (aged up to 42 years) and the baby boomers (aged up to 62 years) about work, learning, and relationships. Up to 80% of Gen Y who were surveyed said that a good induction was important when starting a new job. Induction was considered more important than earning lots of money or fast promotion.
Download the full article here.
by admin on October 9, 2009
Born supremacy
by Amy Duff
For years, employers have been told to build organisations that meet the demands of generation Y. Has the rise in youth unemployment shifted the balance of power?
Alistair Darling’s forecast of a British recovery by the end of this year may have offered him and his neighbour a small glimmer of hope. But when the Office for National Statistics (ONS) released its last set of unemployment figures, it provided a grim reminder of how the recession has been affecting the UK. With just over 2.4 million people unemployed, the jobless rate was 7.8 per cent. And while it’s true that all workers-veterans, baby boomers, generation X and generation Y-are finding the environment tough, it’s young people who are taking a particularly painful hit.
Read the full article here
by admin on October 5, 2009
‘Generation Y runs into Reality’
Generation Y has had to grow up fast. With their career options shrinking, the bright young graduates who a few years ago burst on to the jobs market with their technological nous and demands for more flexible working, have taken a recession-shaped reality check.
They are also becoming disillusioned with work. A survey of 24,500 graduates by Graduate Prospects and the Association of Graduate Recruiters found that one in three felt let down by their employers, with their opinions ignored and their passion for innovation stifled.
According to Dr Carina Paine Schofield, a research fellow at Ashridge Business School, many Generation Y graduates are poorly prepared for the commercial world.
“Gen Y require continuous support,” she says. “That outwardly confident young person actually wants guidance and the annual performance review is not enough. Ongoing critique and feedback is essential.”
Read the full article at timesonline here
by admin on April 7, 2009
Leading Generation Y
Simon Walker
“The 30 second TV advertisement is dead.” So declared Lord Saatchi when he described the ‘next day recall’ rates of advertising messages by ‘younger’ people when compared to their older peers. The reason, he said, was that they have grown up through a different set of technological conditions-, facebook, YouTube, instant messages, ipods, mobiles and if they do watch TV, a 1000 channels to flick through. As a result they have learnt to filter through a huge amount of media and simply ignore what is not relevant to them
What Saatchi was describing was a communications preference, caused by the changing technological conditions.
But if one communication preference has changed, what else might have also have changed? As communication is the key ingredient in all relationships, team working and leadership, it makes sense to understand the implications.
Read the full article here.
by admin on March 3, 2009
Generation next
by David Woodward
Leading Generation Y through a downturn calls for new organisational techniques. Start by dumping micro-management for autonomy
In a smart, glass-walled meeting room, high up on the 30th floor of Barclays Bank’s Canary Wharf headquarters, executives from some of the UK’s brightest businesses are receiving a master class in Generation Y. To the right, a cartoon mural offers its own interpretation of youth culture, supplying cute maxims, such as “you can’t fight Facebook” and “Generation Y are easier to manage than you might think!” At the front, the children of the 1980s (stock phrase: “9-5—why would you?”) field questions from a curious audience. “What does career development mean to you?” “What do you think of the career ladder?” The representatives of Generation Y give confident, expansive answers… view the full article here.
