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The Times – November 08

by admin on November 26, 2008

How to answer the questions of Generation Y

10 tips to better understand and manage Gen Y

TheTimesKnow who you are dealing with

Generation Y is generally considered to consist of graduates aged up to their mid-twenties. But it’s not their age that sets them apart, rather the conditions under which they grew up. Jez Cartwright, the chief executive of Performance Consultants, a coaching consultancy, says that members of Generation Y are different.

“They think they’re owed a living. In the press they’ve read about dot-com millionaires; we live in a celebrity society. Kids aspire to that.”

According to Anne Riley, head of recruitment communications at Penna, the management consultancy: “They’ve always been in a work climate where the world is their oyster . . . They don’t see a career ladder; they see it as a network.”

Read the full article here.

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The Observer October 2008

by admin on October 3, 2008

The generation facing its first recession. How will they cope?

Tracy McVeigh

ObserverThey grew up in an era of never-ending house price rises and fully expected to shop until they dropped. But the members of Generation Y will soon be forced to face the realities of a harsher economic climate. Tracy McVeigh asks them what they expect of the future and how they plan to adapt to it.

They are young, confident, affluent and have no memory of tougher times. But Generation Y now faces its first recession and a future very different to the one it expected. Aged from 18 to 27 and mostly middle-class, these young people have grown up in owner-occupied homes with total acceptance of technology, global warming and homeland terrorism – and their love of shopping has made them dream consumers. But, sooner or later, their lives are … Read the full article here

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The Times – September 2008

by admin on September 3, 2008

X-factor that marks out Generation Y

TheTimesStephen Hoare looks at the bright young things of the digital age and why they cannot be ignored

What is it about Generation Y — the twenty somethings who do not live for work but work to live? And why should employers sit up and take notice of them? Government statistics indicate that people up to the age of 28 make up about 20 per cent of the workforce, a proportion set to rise as the baby boomer generation retires. But it is only lately that employers have started to realise the importance of this key demographic.

Ambitious and impatient… Download the full article here

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The Observer September 2008

by admin on July 13, 2008

The day that Generation Y gave me hope for the future

ObserverHenry Porter

Last Wednesday, I had a moving but at first baffling experience during our daughter’s graduation ceremony at Nottingham University.

Outside the hall, the news was atrocious: house prices were tumbling and with them consumer confidence; shares were heading down and oil was nudging $140 a barrel. The reports of knife crime, murder, gangs, obesity, waste and the health and social problems of Glasgow East all added to the idea of the broken society, of imminent catastrophe. But inside, there was an overwhelming optimism, as…read the full article here.

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The Sunday Times – June 2008

by admin on June 29, 2008

Female shooting stars

The-Sunday-Times-logo_2007Confident, passionate and in control, Management Today’s 2008 selection of ‘35 Women Under 35’ are blowing a fresh breeze through British business. By Emma De Vita

This year’s list of female high-flyers belongs to the young. The average age is 31. This includes inventor Tanya Budd, who at 20 is the youngest in Management Today’s “35 Women Under 35” list since its inception in 2001. Then there are Emma Reynolds, co-founder of e3unlimited, 24; and Lamorna Trahair, another entrepreneur, at 23.

Generation Y has come of age,… Download the full article

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