I’m sure many of us have followed the ongoing strikes at British Airways by some of their Cabin Crew. I’m not going to go into the ins and outs of this dispute, but instead explore a couple of statistics that are often mentioned – the average pay for BA, when compared to rivals.
BA, apparently, are paying cabin crew on average £29,900, whilst their arch rival, Virgin only £14,000 (source BBC news). So the question is, with such a pay gap, how do Virgin attract, keep and engage their cabin crew? I think it has a lot to do with a clear and attractive Employee Value Proposition.
Virgin has a clear work-hard (and professionally) and play hard proposition. Fun and glamour are all part of the deal, including Branson’s famous house parties for staff. They also accept that being aircrew doesn’t have to be for life – so why not have some fun for a few years, then maybe do something else better paid? And of course if it’s new and exciting for the cabin crew, it’s going to be fresh and exciting for the passenger too. If you pay too much, maybe some people will be there for the wrong reasons (money) – what impact does that have on customers?
Ok, so my title was a little misleading, after all we know that BA costs are way above industry average for historical, ex- nationalised industry reasons. But Virgin does show us that they can have fresh, professional cabin crew, by getting the offer right – and they can keep their costs under control.
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