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consumer power

The democratic process

by Sally Bibb on May 17, 2008

carrotmob picture I met with someone yesterday who is doing some great work in schools. The work is about equipping and encouraging young people to engage in the democratic process, in general, but in particular via schools councils.  It is not necessarily easy work and can be a long process. Some great results are starting to come through.

Still on the democratic process, this morning a friend sent me this film made by an organisation called carrotmob. Carrotmob organises consumers to make purchases that give financial rewards to those companies who agree to make environmentally friendly choices It’s a simple idea but very powerful one.

Their approach brings a whole new meaning to consumer power. It will be interesting to see how companies respond. I would love to know what you think of the idea.

Sally

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