Duration

One day

Who is it for?

Anyone in organisations who wants to understand and use social media to engage customers, stakeholders and staff. For example:

• HR professionals – looking to recruit and engage staff
• Customer services managers – looking to use social media as an effective customer services channel
• Corporate communications professionals – looking to enhance reputation and connect with customers

This programme can also be adapted to your specific needs and objectives.

Benefits to the individual and the organisation

For the individual:

• Understand what social media is and why we should engage with it
• Explore different social media tools
• Receive practical help setting up and using social media

For the organisation:

• Use social media to recruit staff
• Build trust and reputation
• Deliver better customer service using social media
• Reach new customers and drive sales
• Define a social media strategy for your organisation

Summary of programme and objectives

• Understand what social media is, why it is not a fad and the demographic and generational reasons it is here to stay
• Understand why it is about dialogue and not about messages
• Understand why trust is critical
• Learn how to develop effective social media strategies including:
  • the 5 core principles you should follow
  • the top five ‘old world’ mistakes organisations make
• How to empower the right staff to engage in dialogue
• How to select the right social media tools

The day concludes with  practical sessions on-line, setting up accounts and engaging in social media first hand.  For more experienced users, there will be practical introductions to emerging social media trends.

Contact us now for more information or to book a programme